Gini

Gini for PR & comms

Land more coverage, not more admin.

Gini is an AI coworker that lives in your agency's Slack. It runs media monitoring, pitch follow-ups, and client coverage reports, so your team spends time building relationships.

Try for freeWhat it runs for PR agencies

One seat per workspace · live in Slack today, Teams by invite

A morning in your agency

coverage

Invited to this channel

T
TessAccount lead9:12 AM

@Gini what landed this morning?

GiniApp9:12 AMWorking

Sweeping overnight coverage across all eleven clients.

Sweep every client's mentionsmuck rack · 63 mentions
Sort the wins from the noise9 placements logged
Draft responses where one is neededgmail · 2 drafts

Nine placements, two worth a reply: a trade outlet got Halden's funding number wrong, and a reporter asked for comment by 2pm. Both drafts are ready, everything else is logged.

muck rack · mentionsgmail · press inboxsheets · coverage log

Coverage logged 7:30 · 2 replies for your OK

The first week

Three jobs to hand over first

Pick the one you repeat every week. Gini does it end to end, shows its work in the channel, then offers to keep running it on a cadence.

01

Daily, 7:00

Morning coverage sweep

Sweeps overnight mentions across every client, logs the wins, and flags what needs a response.

02

48 hours after a pitch

Pitch follow-ups

Sends tailored follow-ups to warm reporters and flags the ones showing real interest.

03

Fridays, 15:00

Client coverage report

Assembles each client's weekly placements, reach, and sentiment into a report ready to send.

It reaches the tools PR agencies already run on

Scoped per person · revocable in one click

Muck Rack

Media DB

Google Alerts

Monitoring

Gmail

Press inbox

Google Sheets

Coverage log

Notion

Messaging docs

Google Slides

Reports

HubSpot

CRM

Google Drive

Assets

Plus 200+ more integrations. Gini only reaches what you connect, with the permissions of the person who connected it.

The difference

A chatbot drafts a release.
Gini runs the campaign.

PR is monitoring, pitching, and reporting across every client at once. Gini keeps it all moving in Slack.

Media monitoring

An assistant

“Set up Google Alerts.”

You still do the work

Gini

Swept the morning's coverage across every client, flagged the two mentions that need a response, and logged the wins.

Coverage tracked · nothing missed

Autonomous, not unsupervised

How security works

Only the channels you invite it to

No workspace-wide ingestion. Remove Gini from a channel and its access ends with the membership.

Approval before anything leaves

Money moving, anything client-facing, anything sent on your behalf: it drafts, then waits for a one-tap OK.

Your data never trains a model

Encrypted in transit and at rest, isolated per workspace, and deletable whenever you ask.

Questions

FAQ

Day one

Hire Gini for your agency

Two minutes of setup, then one job. Nothing to migrate, nobody to train, and one seat covers the whole workspace.

1

Invite Gini to #coverage

Install from the Slack app directory. It arrives like a new teammate and sees only the channels you add it to.

2

Connect Muck Rack, Google Alerts, and Gmail

Each connection is scoped to the person who made it and revocable in one click.

3

Hand it “Morning coverage sweep”

Gini runs it, shows its work in the channel, then offers to keep it on a cadence.

Try for freeBook a demo

On Teams? It's rolling out by invite. Ask for a spot and we'll hold it.

Gini runs other kinds of company too

Same coworker, different week