Gini

Gini for DTC & e-commerce

Run the store, not the busywork.

Gini is an AI coworker that lives in your brand's Slack. It runs the support triage, supplier chasing, and daily reporting behind the store, so your team spends time on product and growth.

Try for freeWhat it runs for DTC brands

One seat per workspace · live in Slack today, Teams by invite

A morning in your store

ops

Invited to this channel

N
NinaOps lead9:12 AM

@Gini what happened overnight?

GiniApp9:12 AMWorking

Going through the store, the ticket queue, and yesterday's ad spend.

Read overnight orders, returns, and spendshopify · 214 orders
Triage the ticket queue and draft repliesgorgias · 38 tickets
Check stock against the sell-through rateshopify · 3 SKUs low

$18.4k in orders, returns flat, and 38 tickets drafted, three of which need a human. The olive hoodie stocks out in six days, so reorder emails are drafted for the supplier.

shopify · ordersgorgias · queuemeta ads · spend

Posted 7:00 daily · 3 tickets and 1 reorder for your OK

The first week

Three jobs to hand over first

Pick the one you repeat every week. Gini does it end to end, shows its work in the channel, then offers to keep running it on a cadence.

01

Daily, 6:00

Overnight support triage

Drafts replies to the queue in your brand voice and escalates only the tickets that need a person.

02

Daily, 7:00

The morning brief

Posts sales, returns, ad spend, and the SKU about to run out to your ops channel.

03

When stock runs low

Supplier chasing

Watches sell-through, flags what's about to stock out, and drafts the reorder emails.

It reaches the tools DTC brands already run on

Scoped per person · revocable in one click

Shopify

Store

Gorgias

Support

Klaviyo

Email/SMS

Meta Ads

Ads

Google Ads

Ads

GA4

Analytics

ShipBob

Fulfillment

QuickBooks

Accounting

Plus 200+ more integrations. Gini only reaches what you connect, with the permissions of the person who connected it.

The difference

A chatbot suggests copy.
Gini runs operations.

A DTC brand is a dozen tools and a hundred small fires a day. Gini handles the operational layer and reports back in Slack.

Customer support

An assistant

“Here's a template for a refund reply.”

You still do the work

Gini

Triaged the overnight tickets, drafted replies in your brand voice, and flagged the three that needed a human.

Inbox cleared · waited for your OK first

Autonomous, not unsupervised

How security works

Only the channels you invite it to

No workspace-wide ingestion. Remove Gini from a channel and its access ends with the membership.

Approval before anything leaves

Money moving, anything client-facing, anything sent on your behalf: it drafts, then waits for a one-tap OK.

Your data never trains a model

Encrypted in transit and at rest, isolated per workspace, and deletable whenever you ask.

Questions

FAQ

Day one

Hire Gini for your store

Two minutes of setup, then one job. Nothing to migrate, nobody to train, and one seat covers the whole workspace.

1

Invite Gini to #ops

Install from the Slack app directory. It arrives like a new teammate and sees only the channels you add it to.

2

Connect Shopify, Gorgias, and Klaviyo

Each connection is scoped to the person who made it and revocable in one click.

3

Hand it “Overnight support triage”

Gini runs it, shows its work in the channel, then offers to keep it on a cadence.

Try for freeBook a demo

On Teams? It's rolling out by invite. Ask for a spot and we'll hold it.

Gini runs other kinds of company too

Same coworker, different week