Gini

Gini for Media & publishers

Publish more, chase less.

Gini is an AI coworker that lives in your newsroom's Slack. It runs the editorial calendar, distribution, and analytics, so your team spends time reporting instead of coordinating.

Try for freeWhat it runs for publishers

One seat per workspace · live in Slack today, Teams by invite

A morning in your newsroom

desk

Invited to this channel

E
ElenaManaging editor9:12 AM

@Gini is tomorrow's schedule going to hold?

GiniApp9:12 AMWorking

Checking every assigned piece against its slot and who's filed.

Check filed drafts against the calendarairtable · 14 assigned
Chase the writers who haven't filedgmail · 2 nudges
Rebalance the schedule around the gapsairtable · 2 moves

Twelve of fourteen are in. The housing piece needs a photo and the profile slipped to Thursday, so I moved the explainer up to fill the 9am slot and told both writers.

airtable · calendarwordpress · draftsgmail · desk

Calendar honest · nothing missed its slot

The first week

Three jobs to hand over first

Pick the one you repeat every week. Gini does it end to end, shows its work in the channel, then offers to keep running it on a cadence.

01

Daily, 16:00

Chase the calendar

Tracks every assigned piece, nudges what's slipping, and rebalances the schedule around the gaps.

02

When a story publishes

Package for distribution

Turns each published story into social, newsletter, and syndication copy in house voice.

03

Daily, 8:00

Morning traffic brief

Posts what's spiking, what's flat, and the follow-up worth commissioning today.

It reaches the tools publishers already run on

Scoped per person · revocable in one click

WordPress

CMS

Airtable

Calendar

GA4

Analytics

Chartbeat

Realtime

Mailchimp

Newsletter

X

Social

Google Drive

Docs

Gmail

Desk mail

Plus 200+ more integrations. Gini only reaches what you connect, with the permissions of the person who connected it.

The difference

A chatbot drafts headlines.
Gini runs the desk.

A publishing operation is a calendar, a dozen channels, and a deadline every hour. Gini keeps it moving in Slack.

Editorial calendar

An assistant

“Here's how to plan an editorial calendar.”

You still do the work

Gini

Chased every assigned draft, flagged the two slipping deadline, and rebalanced the week's schedule.

Calendar honest · nothing missed the slot

Autonomous, not unsupervised

How security works

Only the channels you invite it to

No workspace-wide ingestion. Remove Gini from a channel and its access ends with the membership.

Approval before anything leaves

Money moving, anything client-facing, anything sent on your behalf: it drafts, then waits for a one-tap OK.

Your data never trains a model

Encrypted in transit and at rest, isolated per workspace, and deletable whenever you ask.

Questions

FAQ

Day one

Hire Gini for your newsroom

Two minutes of setup, then one job. Nothing to migrate, nobody to train, and one seat covers the whole workspace.

1

Invite Gini to #desk

Install from the Slack app directory. It arrives like a new teammate and sees only the channels you add it to.

2

Connect WordPress, Airtable, and GA4

Each connection is scoped to the person who made it and revocable in one click.

3

Hand it “Chase the calendar”

Gini runs it, shows its work in the channel, then offers to keep it on a cadence.

Try for freeBook a demo

On Teams? It's rolling out by invite. Ask for a spot and we'll hold it.

Gini runs other kinds of company too

Same coworker, different week